Jupiter Research has released a study finding that 63 percent of large companies plan to syndicate content via Really Simple Syndication (RSS) by the end of 2006 and that 29 percent currently do so. The report says that 48 percent of current RSS publishers are spending $250,000 or more to deploy and manage syndicated content.
The study says this outstrips adoption on the part of readers but that those of us who read feeds are good spenders and thus a key demographic. Are companies betting on IE and Outlook support? All the other benefits of syndication? We shall see. Sounds like good news to me.
Found via RSS Specifications, a funky site without permalinks, comments or trackbacks. Hmmmm...
RSS publishing sees big investments
Reader Comments
(Page 1)3. I wonder if it does, Daniel. You bring up a good point here - what are these companies using RSS for? I would contend that too many of them are probably only pushing news out on feeds to consumers. How many are using RSS for internal management or for competitive and market intelligence? That's where I think the real juice is - pushing a feed of news, or several, should be done as a matter of course. More specifics may be available inside the Jupiter report.
Posted at 10:17AM on May 17th 2006 by Marshall Kirkpatrick
1. Manual Trackback:
http://www.touchstonegadget.com/blog/2006/05/adoption-of-rss-publishing-soars.html
Posted at 2:07AM on May 17th 2006 by Chris Saad